Intel launched a new processor for targeting high-end embedded products called the Intel Atom processor. This will be Intel's smallest and lowest power processor, but not a direct competitor to ARM processors which have lower power and cost. Intel's primary market for the new Intel Atom processor is mobile Internet devices (MIDS) and a new class of low end Internet computers and laptops. The Z5xx Series Atom processors are designed for embedded applications in markets such as automotive, medical, point-of-sale kiosks, industrial and gaming.
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